Privacy Policy

Who we are

World Animal Rescue Network ("WARN", "we", "us") is World Animal Rescue Network CIC, a Community Interest Company registered in England and Wales (Company number 17298990). Registered office: 71-75 Shelton Street, London, England, WC2H 9JQ. Contact: [email protected].

What data we collect

Information you provide to us includes details you submit when you:

• Contact us by email or via our contact form (name, email address, message content)
• Submit a tribute for the pet memorial wall (name, species, message, email address)
• Sign up to receive updates (email address)

If you accept analytics cookies, we also collect aggregated usage data via Google Analytics 4 (see Cookies below). We use Cloudflare Web Analytics for website performance measurement, as explained below. We do not use advertising cookies or sell personal data for marketing.

How we use your data

We use information for the following purposes:

• To respond to your enquiry
• To process and acknowledge your donation or tribute submission
• To send updates if you have opted in to receive them
• If you have accepted analytics cookies: to understand how the website is used (page views, traffic sources, and similar aggregated metrics) so we can improve the site
• To identify slow-loading pages and other performance problems using Cloudflare Web Analytics

We do not sell, rent, or share your personal data with third parties for marketing purposes.

Data retention

We retain contact and donation records for seven years in line with HMRC requirements. Tribute wall submissions are retained until you ask us to remove them. Google Analytics retention follows the retention period configured in our Google Analytics property.

Your rights

Under UK GDPR and the Data Protection Act 2018, you have the right to access, correct, or delete your personal data. To exercise any of these rights, email [email protected].

Cookies

We store your cookie consent preference in your browser (local storage) as either accepted or declined.

Essential: required for basic site operation (for example remembering your consent choice). These do not require consent beyond what is necessary to provide the service.

Analytics (optional): only if you choose Accept, we load Google Analytics 4 (measurement ID G-SXEJD942NB, Google Analytics property 539985014, stream “WARN”). Google’s tag (gtag.js) is not loaded before you make a choice, and is not loaded if you decline. We use Google Consent Mode: analytics_storage defaults to denied and is granted only after Accept; ad_storage remains denied. Analytics helps us understand aggregate site usage. Google acts as a processor for this data under Google’s terms; see Google’s privacy policy.

You can change your mind by clearing site data for this domain (which clears the stored consent choice) and reloading the page to see the cookie notice again.

Cloudflare performance measurement

We use Cloudflare Web Analytics to understand how quickly pages load, respond to interaction and remain visually stable. Its browser script sends performance measurements to Cloudflare, together with information such as the page path and referring page. Reports can be grouped by country, device type, browser and operating system. See Cloudflare’s description of the data its performance beacon collects and reporting dimensions.

Cloudflare states that this measurement does not use cookies or local storage, or fingerprint visitors for analytics. Its RUM service receives an IP address when handling the request, then discards it at the nearest Cloudflare data centre rather than storing it in its core databases or logs. This cookieless measurement is separate from optional Google Analytics and is not controlled by the Google Analytics cookie choice above. Google Analytics still loads only after you choose Accept. Read Cloudflare’s Web Analytics privacy explanation for more information.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised.

Contact

If you have questions about this policy, email [email protected].