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Where Your Money Goes

We believe donors deserve honest numbers, not marketing slogans. Here is a straightforward breakdown of how your donation is used.

In brief

Our target allocation is 80% to animal rescue programmes, 12% to fundraising and communications, and 8% to governance and operations — with full accounts published annually once we are registered.

The Breakdown

Based on our target allocation for the current launch phase. Updated figures will appear in our first annual accounts.

80%

Programme Delivery

Grants to in-country rescue partners, veterinary equipment and medicines, sanctuary infrastructure, de-snaring patrols, CNVR clinics, and rapid-response rescue deployments.

12%

Fundraising & Communications

The cost of attracting new donors, maintaining this website, creating educational content about the animal crises we respond to, and processing donations securely.

8%

Governance & Operations

Trustee accountability, legal compliance, financial audit, safeguarding oversight, and the administrative infrastructure required to operate a responsible charity.

An honest note on "100% to the animals"

Many charities claim "100% of your donation goes directly to the cause." This claim is almost always misleading — it typically means one pot of money (a restricted fund or a matched gift) is used for programmes, while costs are covered by a separate pot. The total organisation spends on costs regardless.

We think this kind of framing erodes trust. Every charity has operational costs — accounting, compliance, donor management, website hosting — and pretending otherwise is not transparency. The honest question is: what percentage of total income is spent on charitable activities?

Our answer, as a target for this launch phase, is 80% to direct programme delivery. We think that is a genuinely strong ratio for a launch-stage international charity, and we will publish the actual figures annually so you can hold us to it.

Frequently Asked Questions

How much of my donation goes directly to animals?
Our target is at least 80% of unrestricted donations to fund programme delivery — the grants to in-country rescue partners, veterinary equipment, and sanctuary infrastructure. The remaining allocation covers essential fundraising costs and core governance. We publish a full breakdown in our annual accounts.
Does WARN have offices or paid staff?
WARN operates without fixed physical offices, keeping our fixed cost base low. As we grow, we will bring on paid staff and be fully transparent about staffing costs in published accounts.
Can I donate to a specific programme?
Yes. You can restrict your gift to a specific appeal — for example the Parrot Crisis Appeal or the Orangutan Sanctuary Fund — and we will allocate 100% of that restricted gift to the named programme. Contact us at [email protected].
Can I see WARN's accounts?
Once registered as a CIO, WARN files annual accounts with the Charity Commission (publicly searchable). In the interim, financial information is available to donors on request.
What is Gift Aid, and can I add it?
Gift Aid is a UK government scheme that lets charities reclaim 25p for every £1 donated by a UK taxpayer — at no extra cost to you. When you donate, please tick the Gift Aid box if you are a UK taxpayer. We will use the reclaimed tax to extend our programmes.
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Questions? Email [email protected]